Free Press Release List

We’ve compiled some of the top tips on how to improve your website ranking on search engines like Google, Yahoo and Bing from various sources on the web. We hope you find them useful!

Press Release Writing
Write a pithy (80 character or less,) descriptive headline that includes important keywords. Don’t be coy with this important real estate. Utilizing important keywords in the headline, and then again in the lead (and throughout your message) reinforces the relevance of your message for those important terms.

Remember that SEO is really the art and science of being found by your audience. For that reason, you have to use the language they use when searching for or discussing topics related to your product or industry. Put more simply – don’t use jargon!

~Sarah Skerik – Vice President, Distribution Services – PR Newswire (from Online Marketing Blog)

Link your strategically important search keywords to deep relevant pages in your site, not the front page. Use your keyword links to connect the strategically important keyword terms in your press releases to the most relevant deep pages within your site. If they don’t exist, create appropriate deep pages (aka landing pages) and place content on them that is specifically relevant to the keywords. For instance, if you are selling bicycles and are linking the words “mountain bikes” from within your press release, be sure to link to the page that details your company’s mountain bike offerings.

~ Joe Beaulaurier – Interactive Marketing Manager – PRWeb (from Online Marketing Blog)

Don’t use jargon!

Regardless of SEO, you need to tell your story for your customers. Find out how your audience is searching for you and your competitors via search engines. Use these terms in your release.

Tip: Can’t stop the jargon train? Try the old fashioned way—ask someone outside of your industry to proof your release. If they don’t understand it, change it.

~ Sarah Evans, public relations and new media consultant (from Mashable)

Longtail Keywords:

1. While choosing these keywords, select the ever increasing variety of terms, not just the most competitive ones. You can find the growing trends using Google trends.

2. You need to research on key phrases containing 5 to 6 words, instead of just choosing 5 high traffic keywords.

3. Combine 3 -4 adjectives (keywords) that has low search count to form n-number of long tail phrases.

4. Creating each page for each keyword is highly difficult. Instead you can add one or more words to the o the usual Keyword Phrases, so that you can achieve higher rankings for both original key phrase and long phrase.

Use Google Sets to find related Keywords to the original ones.

5. You need to add more and more content to your site inorder to cover more Keyword Phrase possibilities. For this, collect all the articles related to your niche and see if you can find new topics of interest.

~ Indu Priya, owner of Theideashome (from eZine @rticles)

Track your press release:

As with any marketing effort, after the content is distributed, it’s important to track effectiveness. TopRankBlog offers these press release tracking tactics:

• Embed tracking codes in the links from the release to the landing page.
• Monitor the web analytics of the site the press release links to for referral traffic sources.
• Setup Google alerts to monitor when the release gets picked up.
• Monitor blog search engines like Google blog search and Technorati for pickups.
• Monitor standard search engines for pickups and links.
• Track conversions from press release landing pages.

~Medquoda Daily

Find Alternative Sites:

Submit articles or press releases to sites like freepressreleaselist.com or any of the 100 such sites provided here and point links back to your website. The overall goal is to get as many sites as possible to have valid and relevant links pointing back to your site.

This doesn’t happen overnight but if you are persistent you will see your SEO results improve dramatically over time. The best part about search engine optimization? It can be done on a shoestring budget – especially when compared to paid Internet advertising.